Locations: Virtual - Telecommute - Philadelphia, Pennsylvania
Categories: Digital Media, Email Marketing, Social Media, Nonprofit
Type: volunteer opportunity, possible salary negotiable
Background
Crescent Foundation is a (501(c)3 non-profit organization, responsible for advocating and supporting evidence-based care for patients, families, and communities affected by Sickle Cell Disease [SCD] through collaborative action and innovative initiatives.
We are a “for us, by us” entity thus, prioritizing individuals living with SCD. We are passionate about providing the highest quality of care through on-site treatment facilities, education, mentoring, research, and fundraising. Our core leadership group is composed of a talented mix of individuals living with SCD, and caregivers (doctors, nurses, social workers & parents) who uphold the highest standard and quality of life allowing us to speak profoundly from a unified expert point of view.
We, the patients, caregivers, and providers believe individuals living with SCD deserve to experience a heightened quality of life rather than a consistent uphill battle when it comes to receiving proper treatment, care, and education. Many of our peers (young and old) have unnecessarily passed away due to this fact.
We believe that through the creation of SCD-focused treatment facilities, research and investments for a universal cure, educational programming, fundraising, and effective outreach, we envision a world where all patients live fully, freely and are uninhibited due to their diagnoses.
Upholding the values of Community, Equity, Transparency, and Innovation, we aim to create a SCD community that feels empowered and is equipped with the knowledge and resources to assist in eradicating this devastating and debilitating disease.
Job Description: Digital Marketing Manager
We are looking for a talented Digital Marketing Manager to lead Crescent’s digital marketing efforts. The ideal candidate should come with an entrepreneurial spirit and be interested in embracing web technologies and best-in-class marketing strategies to generate innovative ways to increase the reach of our efforts, donations, and event participation. As a Digital Marketing Manager, your role is to reach customers through digital platforms including but not limited to site, email, organic social media, paid advertisements, and partnering with external third parties to launch campaigns and inform our population about what’s happening at our organization.
Ultimately, you should be a natural self-starter that is able to promote our brand and ensure our customers stay in touch with company updates. The successful candidate will be able to develop a winning multi-prong strategy and execute against a plan to deliver high-priority messaging to the SCD community.
Weekly Commitment: 20-25 hours
Responsibilities:
- Develop media strategies that drive visitors and donations to Crescent’s acquisition experience, and increase onsite conversions
- Quickly master company brand, visual identity, and tone of voice
- Develop a winning email marketing strategy
- Identify target audience and grow our email list
- Proofread emails for clarity, grammar and spelling
- Refresh our Mailchimp email templates using graphics, personalization and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email databases for lead generation
- Analyze campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Partner with CMCO and Co-Founders where necessary to ensure messaging is aligned and compliant
- Ensure emails follow industry policies and best practices
- Develop and manage a digital editorial calendar
- Establish weekly content plans that drive month-over-month growth
- Arranging content posting across all digital platforms
- Copy creation/checking copy for grammatical errors
- Liking/engaging 10-15 post 4x week
- Follow/Engage with micro influencers who match the brand
- Repost relevant content
- Provide value-based content ideas for engagement
- Respond to comments/Direct messages
- Weekly Platform Analytics/Insights Reporting
- 1 weekly meeting (*Optional)
- Lead ah-hoc website refreshes aligned with our key initiatives and event calendar
- Hands on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Continually optimize existing media buys to improve campaign performance, and generate a weekly report for senior leaders to share results and customer insights
- Monitor email inboxes and craft templated responses
- Develop bi-weekly analytic reports for Twitter, Facebook, Instagram, and LinkedIn
Qualifications:
- Bachelor’s degree with 5+ years marketing experience
- Excellent communication skills with an ability to influence at all levels
- Ability to drive results with great attention to detail and move projects forward with minimal supervision
- Willingness to pivot and problem solve when needed to identify ‘out of the box’ solutions
- Team player, comfortable working in “white space” and willing to take on incremental responsibilities
- Excellent relationship building skills with an ability to leverage your personal networks
- Demonstrated curiosity for digital trends, customer insights, & marketing innovations
- Excellent written and oral communication skills with exceptional ability to translate ideas and thoughts in written presentations
- Proficient computer skills, including Canva and Microsoft Office Suite (Word, PowerPoint, and Excel)
- Video editing skills a major plus
- Fresh, modern, cutting edge, innovative, dynamic approach to life
- Work in partnership with committee leads, doctors, patients, and professionals to create and consolidate a unified program strategy
- Strong sense of integrity, discretion, and ability to maintain confidentiality
- A belief in empathy and compassion as a way of creating a better future
Submit your resume and portfolio to info@crescentfoundationscd.org
